1
A label with a hidden meaning
The woven label on your left side.
The coordinates on it, 50° 27′ 00″ N, 30° 31′ 24″ E, are Kyiv.
++ Watch Cap
Regular price
₴1,240.00 UAH
Sale price
₴1,240.00 UAH
Now shipping from Amsterdam and Ukraine.
With a second warehouse in the Netherlands, your gear is closer than ever.
Canada & USA: 4–9 days
Europe: 3–7 days
Australia & New Zealand: 7–12 days
Estimated delivery times.
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The "++" Watch Cap updates the classic military watch cap design with a Ukrainian touch. "++" means "got it" in Ukrainian military slang. Made from a blend of angora, cotton, wool, and elastane, this cap offers warmth and comfort with a stretchy fit, perfect for cold weather wear.
Proudly Made in Ukraine, it embodies both function and heritage.
Where it's made
100% Made in Ukraine
Where people know what tough really means.
Supports Ukrainian workers and the Ukrainian economy.
Feature map
Four details. Every one earns its place.
Tap a number, swipe the cards, or let it walk you round.
Tap a number
2
Ears covered twice over
A double-layered ear band.
The cuff folds back over itself, so your ears get two layers of knit.
3
Stays snug, doesn't stretch out
Fully-fashioned rib knit with 5% elastane.
Wool, angora and cotton with a little stretch, so it keeps its shape and doesn't slide up.
4
Soft fleece where it touches
A fleece lining on the inside.
Fleece sits against your forehead, not wool, so the knit doesn't itch.
Where we've taken it
We put it through some sh*t.
A few days of jumping and hut life in the Swiss Alps with Tim, then five days off-trail in the Yukon, nights to −10 °C. Each print maps to a day you'll actually have.
Tim · Lauterbrunnen, Switzerland
Between BASE jumps in the Swiss Alps
So you can definitely use it for…
- Chores
- Hiking
Our team · Yukon, Canada
A frosty dawn camp, five days off-trail
So you can definitely use it for…
- Camp
- Cold dawn starts
Our team · Yukon, Canada
Under the hood by a frozen lake
So you can definitely use it for…
- Under the hood
- Dog walks
We gave Tim the gear and paid for the shoot. The Yukon trip was our own team.
The knit we use
95% natural fibres
- 35%Wool
- 30%Angora
- 30%Cotton
- 5%Elastane
Fully-fashioned
Keeps its shape. Stays snug.
A fully-fashioned knit: wool, angora and cotton with 5% elastane, so it doesn't stretch out or slide up.
The classic watch cap
Based on the classic watch cap worn by soldiers and sailors: the heritage shape, with a Ukrainian touch.
++ means “got it”
“++” means “got it” in Ukrainian military slang. The woven label on your left side has a hidden meaning too: its coordinates are Kyiv.
Outer knit, from the product spec. 95% natural fibres = the wool, angora and cotton. The fleece-lined cap adds a 100% polyester fleece lining. Photo: studio close-up.
Defender 2026 · The people who wore it
Tough gear for tough people
Three people whose days are harder than most wore the collection. Then our own team took it into the Yukon.
Swiss AlpsWore this capWorn in the Swiss AlpsTimAlpinist and BASE jumper.Wore ++ Watch Cap · Quarter-Zip · Crewneck · Ninja Hoodie · High Loft Jacket
UkraineRimaFrontline combat medic in Ukraine. Teaches hands-on war medicine.Wore Crewneck · High Loft Jacket
UkraineDmytroUkrainian soldier on active duty and survivor of Russian captivity. Also an endurance athlete training for an Ironman.Wore Quarter-Zip · Ninja Hoodie
CanadaWore this capWorn at a frosty dawn campThe YukonFive hiking days. 55 km off-trail. Nights to −10 °C.Wore ++ Watch Cap · Crewneck · Quarter-Zip · Ninja Hoodie · Balaklava · High Loft Jacket
We gave Tim, Rima and Dmytro the gear and paid for the shoots.
Reviews
4.9144 reviews of the fleece-lined ++ Watch Cap
Functionally, this is the best knit cap I've ever owned. Your head will not get cold.
It's thick, soft and warm, and with zero itch.
…feels great, keeps its shape and is toasty warm.
Most caps either aren't warm enough for our weather, don't cover my ears or push on my glasses. This cap is warm, fits well and looks great.
A
Thank you, the hat is very good quality, very cozy and warm. My boyfriend didn't like the label sticker. Since he doesn't know what it means, he said I should remove it. I did something else instead: here's the result.
O
Very good quality, good fabric, very warm cap. I am happy to have it! Be careful - it requires winter to feel the advantage it offers.
E
What's more Canadian than a toque? One that supports a worthwhile cause, of course! Fast delivery, well packaged, great quality ... and it arrived on a Spring day with Ontario Spring Snow! Slava Ukraine!
R
The quality is very apparent. Love this beany
W
A truly great watch cap for cooler weather and into the start of Spring. I intend to see a wreath of Ukrainian flag patches around the turned up margin. FIGHT ON!!
M
This is an excellent hat, well made and very comfortable.
R
I need a warm winter cap for walking the dog. Most caps either aren’t warm enough for our weather, don’t cover my ears or push on my glasses. This cap is warm, fits well and looks great. I also feel good that my purchase supports Ukraine.
T
This cap is great! The wide row knitting looks so much better than the standard micro-ribbed watch caps found nearly everywhere else. Plus there’s a Polartec inner lining! It’s super warm and has the perfect tough guy look! Love it, and the cool tag is a nice touch!
T
Long live Ukraine! Excellent quality.
M
Very cozy and warm.
C
I bought this for my son but loved it so much I kept it for myself!! Looks amazing!
L
This watch cap is probably the best one out there. Besides looking great, it feels great, keeps its shape and is toasty warm. The inner lining adds a layer of comfort and extra warmth for all day wearing.
P
Very nice
N
the best beanie ive ever owned
A
A warm hat, good quality. And long live Ukraine.
P
Good quality beanie. Nice and thick and the fleece liner is a nice touch
S
Like everything I've purchased from SJ, the quality and practicality are top-notch. This hat is well made and very warm
F
Well made, great looking, exactly as expected. Great company
N
Just received my new warm and cozy watch cap in Black… I love it.
It is super warm and cute…
Lots of compliments 🥰
Glory To Ukraine 🇺🇦💙💛💙🇺🇦
S
Functionally, this is the best knit cap I’ve ever owned. Your head will not get cold. Period. It is also badass! Pay attention to the coordinates printed on the label. Support the Ukrainian economy.
J
This is a great watch cap. Looking forward to wearing it when the north winds blow and we get 5 ft of snow.
A
The Cap is to small and prici, all together with local taxes it woes over 50€.
L
This watch cap is well thought out. It fits perfectly, I wear a 7 1/4 hat and there's enough stretch to easily to fit a larger size, yet it retains it's original shape when notvbeing worn. The inside is fitted with an absorbant, soft fabric that feels very comfortable. This has to be the best watch cap I ever purchased.
D
Really good quality and very warm
J
Awesome cap. It's warm and fits well and will be great for the cold weather. Slava Ukraini!
M
Great hat. Bought for partner and she is very happy with it. Slava Ukraini!
C
Beautiful and well-made beanie. Looking forward to cooler weather.
J
Beautiful quality beanie - lined as well, which I wasn't expecting. Slava Ukraini :)
O
Very satisfied. The item feels high quality and seems very solid. Thank you very much, very happy with my purchase.
Slava Ukraini!
J
Fantastic quality and cause!
B
I love this beanie. Fits well, super warm, and shows my support for Ukrain.
